MAP THAT REWARDS YOU FOR RECYCLING.
Recycle Smart map
The Recycling Smart App encourages recycling in Boston by offering rewards and discounts while tracking users’ recycling activities. Focused on plastic bottles and aluminum cans, the app promotes sustainable habits through its incentive system.
Client
City Of Boston
Date
SEP 2024 - DEC 2024
Industry
environment
Scope of work
Product Design
Interaction
Problem
in the united states, only 30% of plastic bottles and 45% of aluminum cans are recycled. people may not recycle for various reasons, such as a lack of access to recycling bins, social pressure or confusion about what materials can be recycled, or uncertainty about where to go or how to begin recycling.
Challenge
• Reducing friction: Making recycling simple, accessible, and intuitive. • Behavior change: Encouraging consistent user habits and overcoming environmental inertia. • Engagement: Sustaining user interest through meaningful incentives and visible progress tracking.
